Here's the harsh truth. Fast fashion isn't the monster it's made out to be. When comparing an existing H&M bag in your closet to our new Charlie Feist backpack, you're much better of sticking to your trusted old bag. Why am I making such a preposterous claim? (And potentially getting sacked from CF)

Because even eco-brands require resources and leave an environmental footprint. The average person buys 59 garments per year; more than a 30% that are not worn more than once.

Rewearing instead of continually refreshing your “look” is an easy and free way to be kind to the planet⁣
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The most sustainable bag is what you already own⁣