Here's the harsh truth. Fast fashion isn't the monster it's made out to be. When comparing an existing H&M bag in your closet to our new Charlie Feist backpack, you're much better of sticking to your trusted old bag. Why am I making such a preposterous claim? (And potentially getting sacked from CF)
Because even eco-brands require resources and leave an environmental footprint. The average person buys 59 garments per year; more than a 30% that are not worn more than once.
Rewearing instead of continually refreshing your “look” is an easy and free way to be kind to the planet
The most sustainable bag is what you already own