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How design in chocolates affects its taste

by Subal Charla |

Japanese design company Nendo has created new chocolates for their ‘by | n’ range, that emphasise texture while also delivering on taste. ‘Chocolatetexture’ maintained a conventional chocolate texture, while playing around with form and placement; bringing to the fore questions on how the way the chocolate was being consumed — when bitten, swallowed or melted — impacted on the taste itself.

What was perceived through this design was that although “eating” is generally thought of 
as one action, actually the taste is recognized after going through various procedures such as “place on top of the tongue”, “bite”, “roll inside the mouth”, “melt” and “swallow”.



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